Use Lusha + n8n / Zapier to automate enrichment and routing so high-fit leads are acted on immediately.
Trigger on new or updated leads; enrich contact & account data; filter via seniority / signals; route + alert reps.
Reduce time delays, improve lead quality, minimize manual work.
Core use cases: inbound lead triage, ABM prioritization, CS / renewal signals.
Metrics: enrichment coverage, time-to-touch, conversion uplift, routing accuracy, rep efficiency.
Speed is everything in revenue operations. When a new lead arrives, every extra step, manual research, missing data, or incorrect routing—creates delay. Those delays cost you deals.
With Lusha connected to automation tools like n8n and Zapier, RevOps teams can:
- Enrich leads automatically with verified contact and company data.
- Route records to the right rep in seconds.
- Alert sales teams in Slack or Teams without lifting a finger.
This workflow replaces slow, manual enrichment with a scalable, always-on process.
What each tool brings to the workflow
- Lusha: Provides verified contact and company data (95% email accuracy, 90% phone accuracy).
- n8n: Handles advanced automation and decision logic. Perfect for teams that want control over triggers, conditions, and branches.
- Zapier: Offers prebuilt, no-code connectors for CRMs, forms, and engagement tools. Easy for ops teams to deploy without developers.
Together, these tools keep your CRM clean and your pipeline moving.
Step-by-step recipe
1. Trigger: capture a new lead
Start when a new contact enters your CRM or a form is submitted. For example, a HubSpot form or a Zoho lead record.
2. Enrich with Lusha
Send the lead’s details to Lusha through n8n (HTTP request node) or Zapier (Lusha Connect action). Append verified data like:
- Role and seniority
- Email and phone
- Company size and industry
- Buying signals
3. Filter with logic
Decide if the lead matches your ICP. In n8n, add conditions like “seniority = Director+” or “industry = SaaS.” In Zapier, use filters to pass only qualified leads.
4. Route automatically
Push enriched leads to Salesforce, HubSpot, or Zoho CRM. Assign owners by territory, vertical, or account type. If qualified, drop the lead directly into an outbound sequence.
5. Notify your reps
Send an instant Slack or Teams message:
“New enriched lead from Lusha: VP of Sales, FinTech, NYC. Routed to John Doe.”
6. Monitor and improve
Track enrichment rates, response times, and routing accuracy. Adjust filters to focus only on high-value prospects.
Use cases
- Inbound triage: Speed up form-to-rep workflows.
- ABM campaigns: Enrich target accounts with full buying committees.
- Renewal and expansion: Detect job changes at customer accounts and alert CSMs.
Metrics to track
- Enrichment coverage: % of new leads completed with Lusha.
- Speed to lead: Time from form submission to first rep touch.
- Routing accuracy: % of leads assigned to the correct rep on the first try.
- Conversion rates: Meetings booked from enriched leads vs. raw leads.
- Rep time saved: Hours per month not spent on manual research.
FAQs
Not necessarily. Many parts of it can be done via no-/low-code tools (Zapier, Lusha Connect). The n8n parts may require some technical setup (HTTP nodes, API keys) but are manageable for a technical RevOps/Enablement team.
Depends on your Lusha plan. Each contact/company enrichment consumes credits, filtering before enrichment helps optimize usage.
Have fallback logic (manual review queue) and monitor failure logs to adjust criteria or find new signal sources.
Yes. Lusha’s API and Lusha Connect integrations are designed to comply with GDPR / CCPA standards. Using HTTP requests / workflows doesn’t bypass compliance.
A basic version (trigger → enrichment → routing → alert) can be set up in a few hours: more robust versions with filtering logic or multi-step branches may take a day or more depending on complexity.
