Sell smarter with the Signals API, Lusha MCP, and Lusha Conversations—spot intent faster, automate workflows, and turn meetings into revenue-driving insights.
October is here with powerful new tools designed to help you spot buying intent faster, automate your workflows, and turn every conversation into pipeline-driving insights.
From smarter signals and seamless AI integrations to meeting intelligence and personalized recommendations — this month’s updates make prospecting more strategic, efficient, and data-driven.
New: Signals API — Act on in-market accounts showing buying signals
Your next best customer is already showing signs of interest – you just need to catch them in time.
The new Signals API helps you automatically act on accounts showing buying intent. Whether a key contact just changed jobs, a company started hiring, or a team is growing fast — Lusha keeps you ahead.
Use it to:
- Route leads and score accounts automatically when job changes or promotions happen.
- Trigger outreach instantly when your target companies are hiring or expanding.
- Keep your CRM always up to date with the latest activity from your key accounts.
Why you’ll love it:
No more manual checks or missed timing. The Signals API turns raw activity into actionable sales moments.
Explore the API documentation >>
New: Lusha MCP —Power your AI workflows with verified B2B data
AI is transforming GTM teams – but only if it runs on trusted data.
With Lusha MCP (Model Context Protocol), you can now connect Lusha directly to tools like Claude, n8n, or your AI stack to access verified B2B contact and company data in real time.
Use it to:
- Research accounts and enrich leads automatically.
- Build targeted lists through natural-language prompts.
- Eliminate manual syncing and custom API setup.
Why you’ll love it:
You get clean, accurate data- exactly when your AI needs it, for smarter prospecting and faster workflows.
New: Lusha Conversations — Get AI-powered insights from every meeting
Ever wondered why some calls close and others stall?
Lusha Conversations helps you find out — automatically.
It records and analyzes your sales meetings to highlight what’s working, what’s not, and how your team can improve.
Use it to:
- Spot winning talk tracks and risky objections.
- Coach based on actual performance.
- Forecast accurately with conversation-driven insights.
Why you’ll love it:
Every meeting becomes a source of truth — helping you coach smarter, close faster, and scale best practices across the team.
Coming Soon: Get recommendations that match your focus
Your ideal customer profile is unique — and now your Lusha experience can be, too.
With the upcoming Refine ICP by User Context, you’ll be able to guide Lusha’s AI using simple natural-language prompts like:
“Focus on VPs in cybersecurity companies in the US.”
Lusha instantly adjusts your recommendations to reflect your real ICP — so your lead lists, signals, and insights match your actual sales goals.
Use it to:
- Tailor your recommendations to your ICP.
- Dynamically adjust your focus areas.
- Save time by letting AI understand your selling context.
Missed our Webinar? Watch the Recap
How to improve sales win-rates using conversation intelligence
Most reps say their last call was “great” — but did it actually close?
Discover how Lusha’s Conversation Intelligence helps teams:
- Improve forecasting with real insights
- Spot risks and upsell signals early
- Coach smarter and close faster
Watch the full recap to see how conversation intelligence turns meetings into wins.
Watch now >>
Can’t wait to see you in next November’s Product Newsletter — stay tuned!
