Lusha Product Updates: September 2024

Fall is here, bringing with it two things: pumpkin-spiced lattes and the start of Q4. For many of us, that means crunch time – the perfect opportunity to refresh your strategy and gear up for the year’s final push.

At Lusha, we’re super excited to bring you our latest feature updates, designed to help you work faster and more effectively. Want to know what’s new this September? Keep reading to discover how these updates can transform your workflow and maximize the rest of 2024.

Introducing Lusha’s Intent 2.0 Filter

Understanding buyer intent is key to hitting your KPIs, and as you know, we’re all about keeping you ahead of the curve.  That’s why we’re excited to roll out Lusha’s updated Intent Filter! This major upgrade brings deeper insights, more relevant data, and a more intuitive user experience. It makes prospecting simple, helping you connect with the right people, companies, and markets faster than ever before.

Why did we make the change?
Simply because we’re committed to your success! Our intent data is now consolidated in one powerful filter, ensuring you have access to data that’s even more accurate and relevant.  This enhancement simplifies your navigation experience, and helps you effortlessly reach the most relevant decision-makers and companies. By streamlining your workflow, we’re not just improving the effectiveness of the data you rely on – we’re taking your prospecting experience to brand new heights. Woo!

Updates at a glance
Check out the changes we’ve made to give you a more accurate understanding of where your prospects stand and what they’re truly looking for. 

Unified intent experience: Now, you’ll see all your intent data in one spot, making it simpler to access and use effectively.
Topic-synergy intent scoring: Our new scoring method highlights the most relevant results based on related topics, so you see the highest-scoring topics first.
Level of intent: Identifying companies based on their intent level is now measured from “Very Hot” to “Hot”  to “Warm,” so you know where to focus your efforts.
Research progress indicators: Synergy across topics reveals true intent, helping you tailor your outreach more effectively.
Comprehensive insights: Tracking multiple topics provides a detailed view of a company’s research and purchasing journey.

Ready to transform the way you find your target audience?  Turbocharge business growth, energize sales efforts, and revolutionize how you find decision-makers using the updated Intent Filter today. Try it now>>

Engage AI is now available for all users

We’re all familiar with the feeling of staring at a blank page, unsure how to begin. You want your email to grab attention, and as overused as the phrase may be, it’s true: “You don’t get a second chance to make a first impression.” Crafting an email that stands out is tough enough, but doing it consistently? That’s another challenge altogether. It’s no wonder email outreach often gets pushed until the last minute.

Meet the Engage AI Email Assistant— your new go-to for smarter, more personalized email outreach that takes the heavy lifting off your plate. As part of our entirely free Engage suite, this game-changing addition is designed to create messages that resonate with your prospects. Forget cookie-cutter emails, this conversion-driven approach leverages cutting-edge AI to level up your communication and drive better engagement.

Why does AI-driven outreach matter?
These days, when buyers are more discerning, inboxes are more cluttered, and attention spans are (much!) shorter, personalized emails have gone from being a luxury to a necessity. By integrating seamlessly with Lusha’s extensive database, this innovative assistant lets you create on-brand, personalized emails in seconds. Plus, you can send them directly within the platform! Whether it’s prospecting new leads or nurturing existing relationships, our AI Email Assistant pulls specific details about your prospect’s company, industry, or role, from our database and weaves them into the content, making them feel custom-made. That level of personalization increases the chances of engagement and ultimately accelerates the sales cycle.

AI isn’t just about automation. It’s about enhancement. By freeing up time spent on drafting and researching emails, you can focus more on strategy and relationship building. With the AI Email Assistant, every email becomes an opportunity to build stronger business connections without compromising on quality.
Give it a try today and start revolutionizing your email strategy.

Get to know our new Trust Center

Trust is the cornerstone of any great relationship—especially when it comes to handling your data. You need to feel confident that your information is safe and secure, and our brand new Trust Center means you’re only ever a click away from comprehensive insights into how your data is handled and protected.
Whether you’re curious about how we protect your data or want to dive into our privacy practices, the Trust Center serves as a transparent hub where you’re able to learn about our commitment to safeguarding, compliance, and overall protection practices. 

Legal compliance made simple!
Here’s what you’ll find:
Detailed legal rundowns: Access straightforward explanations of how we comply with privacy laws like the GDPR and CCPA.
Security certifications: Check out our suite of certifications that include SOC 2 Type 2 and ISO 27001.
Compliance certifications: Deep dive into additional information on our certifications, like ISO 27001 for information security and ISO 31700 for privacy by design.
Helpful resources: Find whitepapers, case studies, and best practices on all things data privacy and security.

CSA STAR Level 1 Badge

A New Standard of Security Assurance in the Cloud
Mom, we won an award! At Lusha, we’re now proudly wearing the badge of a  CSA STAR 1 certification, and it’s not just a pretty sticker. This certification shows our serious commitment to security and our dedication to best practices in cloud security.
The Cloud Security Alliance (CSA) developed the STAR program to create a framework to help assess cloud service providers like us on their security controls and practices. By achieving CSA STAR 1 certification, we’ve jumped through some rigorous hoops to prove that we are all about transparency and top-notch security in our cloud operations. This includes a thorough self-assessment against the Cloud Controls Matrix (CCM), which covers essential areas such as data security, compliance, and risk management.

So, what does it mean for you? You can rest easy knowing your data is in safe hands. It not only boosts our credibility but also reflects our ongoing dedication to improving our security practices as we grow. As we continue to innovate and expand our services, you can be confident that Lusha prioritizes your security and privacy at every step.

Join Lusha’s Q3 2024 Product Updates Webinar 

With Lusha, you’re not just using a product, you’re part of an exclusive group focused on your success.
To help you make the most of this opportunity, we’re inviting you to our Q3 Product Updates Webinar, where we’ll showcase the newest features, offer a deep dive into our latest innovations, reveal how our capabilities can strengthen your sales strategy, and give you the chance to get answers to your questions at a live Q&A with our product experts!

Here’s a preview of what you’ll learn: 

• Flex Search: Smarter, AI-powered searches to find the right prospects faster.
• And/Or Technology: Advanced filtering for more precise results.
• Refresh Data: Get real-time contact updates at your fingertips.
• Intent 2.0: Enhanced precision with our improved intent data.
• Filter by Reveal: Easily filter out previously seen contacts.
• Company Keywords: AI-driven keyword filtering for more effective targeting.
• Engage AI & API Fields Additions: Seamlessly integrate and enhance your outreach and workflows.

With places filling up fast, don’t miss the opportunity to learn from Lusha’s experts! Register now to secure your spot.