Most outbound sales stacks fail because the data is outdated. Learn how to put Lusha at the center of your outbound workflow—powering tools like Outreach, Salesloft, and Chili Piper with verified data for higher connect rates and faster meetings.
Outbound sales rarely runs on a single tool. Reps juggle prospecting platforms, sequencing software, meeting schedulers, and CRMs—yet the biggest challenge remains the same: keeping data accurate and actionable. That’s where Lusha fits in. As the verified data layer, Lusha powers the rest of your stack, so every tool works better together.
Why data is the glue in your sales stack
Even the best sequencing platform or dialer fails if the contact info is wrong. A CRM without enrichment becomes stale in weeks. And your fancy meeting scheduler? It won’t matter if the lead never gets the invite. Lusha ensures that no matter which tools you plug into your stack, you’re working with fresh, verified data.
Example stack with Lusha at the center
Here’s a common setup we see across teams:
Prospecting → Build your audience in Lusha (filters, signals, enrichment).
Sequencing → Push enriched leads into Outreach, Salesloft, or Apollo.
Meeting booking → Connect Chili Piper or Calendly so hot leads schedule instantly.
CRM → Sync back into Salesforce, HubSpot, or Pipedrive with clean, verified records.
Analytics & RevOps → Track conversion rates and engagement with tools like Gong or Clari.
Result: Instead of juggling disconnected tools, reps work from one enriched, consistent dataset.
Automation recipe: outbound stack flow
Trigger: New account added to Salesforce campaign
↓
Action: Lusha API enriches buying committee (3–5 decision makers)
↓
Action: Push enriched contacts into Outreach sequence
↓
Action: Send Chili Piper link in sequence for instant meeting booking
↓
Action: Update CRM with outreach and meeting data
This flow turns a static lead list into a fully automated outbound engine.
Value for GTM teams
- Reps → More connects, less wasted time.
- AEs → Warmer leads with verified contact info and decision-maker coverage.
- RevOps → One source of truth across the stack.
- Leaders → Better forecasting since CRM data is always fresh.
KPIs to track
- Connect rate across outbound sequences
- Meetings booked from outbound campaigns
- % of records enriched vs. unenriched
- Time saved on manual list cleaning
Best practices
- Start every outbound campaign with enrichment, not after the fact.
- Automate syncs between Lusha and your sequencing tool to avoid stale data.
- Multi-thread from the start: enrich multiple stakeholders per account.
- Use signals (funding, job changes) to prioritize which accounts get added to your stack.
Ready to make your sales stack work harder? [Try Lusha for free]
FAQs
Lusha provides the verified contact data that fuels the entire workflow. Without accurate phone numbers and emails, even the best tools like Outreach or Salesloft won’t deliver results.
Lusha connects directly with CRMs like Salesforce and HubSpot, sales engagement tools like Outreach and Salesloft, and scheduling tools like Chili Piper. It can also be used with Zapier or Make for custom workflows.
Yes. Many RevOps teams set up flows where Lusha enriches contacts and then passes them to multiple tools—CRM, sales engagement, and scheduling—so data stays consistent everywhere.
You reduce wasted effort on bad data. By enriching first with Lusha, reps reach verified contacts, engagement tools stay clean, and connect rates go up.
No. While it’s most valuable in outbound, the same workflows can also support inbound follow-up, account expansion, and retention campaigns.
