Lead scoring only works if your data does. Learn how person enrichment helps RevOps teams fill in missing contact details, prioritize high-fit leads, and route faster.
When a new lead hits your CRM, it’s usually missing half of what your team needs.
No title, no seniority, no phone number—sometimes not even the right email.
Your lead scoring model might look sophisticated, but without complete person-level data, you’re still guessing who’s worth pursuing.
That’s where Lusha’s person enrichment changes the game.
It fills every record with verified contact details, so your scoring, routing, and prioritization finally reflect real buyer potential.
Why person-level accuracy is cruitcal
Company data tells you where the opportunity lies.
Person data tells you who can make it happen.
Without enrichment, RevOps teams face three consistent problems:
- Wrong prioritization: SDRs spend hours chasing junior staff instead of decision-makers.
- Manual research loops: Every lead needs to be checked on LinkedIn or Google before contact.
- Inconsistent CRM hygiene: Titles and seniorities vary wildly, breaking scoring logic and routing rules.
The result? Leads sit idle while reps waste hours researching instead of engaging.
How Lusha person enrichment works
Lusha automatically enriches every new lead in your CRM, marketing automation, or form capture with verified person-level details.
Within seconds, you’ll know exactly who you’re dealing with and whether they match your ICP.
Fields enriched include:
- Full name and job title
- Seniority and department
- Verified business email and direct phone
- LinkedIn profile URL
- Role-based insights for segmentation and scoring
All data is verified, continuously refreshed, and compliant so RevOps doesn’t need to worry about accuracy or governance.
Building smarter lead scoring models
Once enriched, your lead scoring can finally reflect real buying power instead of just guessing.
| Scoring Factor | Data Source | Example Rule |
|---|---|---|
| Job Title | Lusha Person Enrichment | +20 points if “Director” or above |
| Department | Lusha Person Enrichment | +10 points if “Procurement” or “IT” |
| Seniority | Lusha Person Enrichment | +15 points for decision-makers |
| Verified Email | Lusha Person Enrichment | +10 points for verified business email |
With verified person data, routing becomes automatic and accurate so the right SDR gets the right lead every time.
Real-life workflow: from form to qualified lead
A prospect fills out a short web form — just name and email.
Lusha Person API runs instantly, appending job title, department, and seniority.
Your CRM scoring logic kicks in, adding points for ICP fit.
High-scoring leads get routed automatically to SDRs; others move to nurture.
Sales reps reach out faster, with verified contact details ready to go.
No manual lookup. No broken scoring. No wasted time.
What RevOps teams gain
- Speed: Faster routing and response times.
- Accuracy: No more generic titles or personal emails.
- Consistency: Every lead scored on equal, verified data.
- Efficiency: Less manual research, more time engaging prospects.
And for Sales Ops—cleaner dashboards, more reliable attribution, and a shorter path from MQL to meeting.
A SaaS customer used Lusha’s person enrichment to clean 250K+ legacy records. Within one quarter, they reduced manual research time by 40% and increased SDR connect rates by 27% simply by scoring leads with verified titles and direct dials.
The takeaway
You can’t automate what you can’t trust. Person enrichment ensures every lead your team scores is complete, verified, and ready for action.
With Lusha, RevOps teams move from data patching to data precision and your scoring, routing, and pipeline all get stronger because of it.
Keep revenue streaming, not stagnating.
FAQs
Company enrichment adds firmographic data like size, industry, and revenue.
Person enrichment adds contact-level data like job title, seniority, email, and phone—enabling precise scoring and routing.
Yes. Person enrichment runs automatically on form submissions, CSV uploads, or synced CRM records, ensuring no lead enters your funnel incomplete.
