Static lists go stale fast. With Lusha signals, GTM teams generate live pipelines by pushing verified, high-intent contacts directly into their CRM. From champion job changes to ICP-based signals, pipe generation keeps sales flowing with fresh, relevant leads.
Every GTM team talks about “filling the pipeline,” but too often that means static lists, manual uploads, and wasted hours hunting for the right people. By the time the data is enriched, half the contacts are already stale.
With Lusha signals and enrichment, RevOps can flip this model. Instead of pulling lists once a quarter, you can define the exact logic you care about like “all RevOps leaders in the UK who were promoted this month” and have hot contacts flow directly into your CRM. Champions who switch jobs? They show up automatically. Contacts matching your ICP with new growth signals? They’re pushed straight into your sales sequences.
The result is not just “more pipeline” but live pipeline: fresh, relevant, and already enriched.
How the workflow works
Option 1: Champion/job change list
Upload your list of known champions into Lusha.
Signals detect when they switch jobs or get promoted.
Lusha enriches with verified emails and direct dials.
Contacts sync into your CRM, tagged as “New Champion.”
Outreach task created for the AE/BDR.
Option 2: Signal-based logic
Define rules (e.g., “RevOps in UK with promotion” or “Sales leaders at Series B companies”).
Lusha signals monitor for job changes, promotions, and growth events.
Matching contacts are enriched automatically.
Synced into CRM and routed to the right rep.
Outreach sequence triggers in your engagement platform.
Value for GTM teams
- RevOps: Automated, rules-based pipeline generation replaces manual list pulls.
- Sales leaders: Reps spend less time prospecting and more time selling.
- AEs & SDRs: Warm, high-intent contacts land in their queue ready for outreach.
- Marketing: Cleaner segmentation for follow-up campaigns.
Example automation (Zapier recipe)
- Trigger: Lusha signal detects “Job Change – New Role.”
- Action: Enrich with verified phone and email.
- Action: Create new record in Salesforce tagged “Champion Job Change.”
- Action: Slack notification to AE with new details.
- Action: Auto-enroll in Outreach sequence with a “Congrats on your new role” template.
KPIs to track
- Number of new contacts generated per week.
- Time-to-contact after signal detected.
- Conversion rate of signal-based contacts vs. static lists.
- Pipeline contribution from champion/job change plays.
Best practices
- Start with your most valuable signals (job changes, promotions, funding).
- Limit logic to ICP-fit roles and geos to avoid noise.
- Pair automation with personalized outreach — congratulate, reference past wins.
- Track ROI: compare win rates from signal-based pipeline vs. traditional lists.
Pipe generation isn’t just about volume. With Lusha, it’s about creating live pipelines that adapt as your market moves. Champions change jobs, companies get funding, departments grow—and your CRM updates itself. The reps get fresh, verified contacts, and RevOps gets confidence that pipeline is always flowing.
