Most CRMs are packed with cold, outdated contacts. With Lusha signals, you can spot buying triggers—job changes, promotions, funding—and automatically push verified, high-intent contacts into your CRM. The result: a live, always-moving pipeline and faster, more focused outreach
Every sales leader knows the struggle: you’ve got a CRM full of contacts, but not enough of them are actually showing buying intent today. The difference between a bloated database and a live pipeline is knowing who’s moving, when they’re moving, and why it matters.
That’s where Lusha signals come in. Instead of waiting for prospects to raise their hands, you can automatically detect buying triggers and push hot contacts directly into your CRM—turning static records into pipeline-ready opportunities.
Why live pipe generation matters
- Enough with chasing ghosts: Legacy lists often include outdated or inactive contacts. Signals help you focus only on verified, active prospects.
- Timing is everything: Promotions, job changes, or funding rounds create urgency—if you’re first to reach out, you win the conversation.
- Align GTM teams: RevOps, Marketing, and Sales all work from the same dynamic dataset, cutting wasted motion.
How the workflow works
Workflow example 1: Champion job changers
- Upload a list of your known champions into your CRM.
- Lusha detects who has changed jobs.
- Enrich with new role, company, and contact info.
- Push enriched record directly into Salesforce/HubSpot.
- Route to AE/SDR with a pre-built outreach sequence.
Workflow example 2: Role-based logic
- Set a logic like: “All RevOps managers in the UK who were recently promoted.”
- Lusha signals surface the matching contacts.
- API pushes them into your CRM in real time.
- Auto-create outreach task in Sales engagement tool (Outreach, Salesloft, etc.).
Result: Your CRM becomes a live stream of prospects instead of a stagnant list.
The value for GTM teams
- RevOps: Standardized process to feed pipeline with intent-driven contacts.
- Marketing: Better segmentation, targeting, and campaign ROI.
- Sales: More high-intent conversations, fewer dead ends.
- AEs/SDRs: Warm intros from signals instead of cold calls.
Example automation: Zapier recipe
- Trigger: Champion job change detected by Lusha.
- Action: Enrich record with verified contact details.
- Action: Push into CRM tagged as “Signal Lead.”
- Action: Notify AE/SDR in Slack.
- Action: Auto-enroll in tailored outreach sequence.
KPIs to track
- Number of signal-based leads added to pipeline.
- Conversion rate of signal leads vs. cold leads.
- Time-to-outreach after signal detection.
- Pipeline contribution from signals.
Best practices
- Always define clear ICP logic before running automations.
- Use enrichment + segmentation together for maximum impact.
- Measure outcomes regularly and adjust rules based on conversion data.
- Don’t overfeed reps—focus on quality over quantity.
Pipe generation powered by Lusha signals transforms sales from reactive to proactive. Instead of waiting for leads to trickle in, you can constantly feed your team with verified, high-intent contacts. The result? A healthier pipeline, faster sales cycles, and more predictable revenue.
FAQs
It’s the process of detecting buying triggers like job changes or promotions and automatically pushing enriched contacts into your CRM for immediate follow-up.
You can connect the Lusha API directly to Salesforce, HubSpot, or your engagement platform, or use Zapier/n8n recipes to automate the push of enriched contacts.
RevOps teams standardize the process, AEs/SDRs get hot contacts, and marketing improves targeting and segmentation.
Lusha surfaces job changes, promotions, funding rounds, and growth signals across industries—helping you act when accounts are most likely to buy.
Track conversion rates of signal-based leads, pipeline contribution, and time-to-outreach compared to traditional prospecting.
