Most renewals don’t fail overnight—they slip because churn signals go unnoticed. With Lusha signals pushed directly into Slack, RevOps and CS teams can detect job changes, layoffs, and other risk factors in real time. That means fewer surprises at renewal time and more chances to protect and grow revenue.
Most renewals don’t slip because of one big issue. They fade because small signals go unnoticed: a champion leaves, usage drops, or support tickets pile up. By the time it shows up in a QBR, it’s too late. RevOps teams need a way to surface these signals instantly, in the same tools reps already use—like Slack.
Where Lusha fits in
Lusha’s API delivers real-time job change and growth signals straight into your workflow. By pushing those alerts into Slack, AEs and CSMs get notified the moment something changes in their account. That means less guesswork and more proactive retention plays.
Workflow example: Renewal risk alerts in Slack
Identify key contacts in your CRM (champions, decision-makers, admins).
Set up Lusha API monitoring → detect job changes, layoffs, or company announcements tied to those accounts.
Push alerts to Slack in a dedicated #renewals channel.
Auto-create tasks in CRM for the account owner to review risk.
Trigger playbooks (schedule a check-in call, send adoption resources, offer expansion packages).
Result: Instead of reacting at renewal time, your team addresses risks in real time.
Benefits for GTM teams
- RevOps: Standardized, automated process for surfacing churn risk.
- Customer Success: Early alerts prevent last-minute surprises.
- Sales/AMs: Defend revenue while spotting cross-sell opportunities.
- Leadership: Reliable renewal forecasts built on live data, not gut feeling.
KPIs to track
- % of at-risk accounts flagged before renewal.
- Retention rate of accounts with alerts.
- Time-to-engagement after risk signal.
- Expansion revenue from accounts flagged early.
Best practices
- Don’t track every user—focus on champions and decision-makers.
- Tag alerts by type (job change, usage drop, layoffs) to prioritize response.
- Pair alerts with recommended plays so reps know what to do.
- Review renewal-risk pipeline weekly in Slack or CRM dashboards.
FAQs
Lusha provides job-change and company-level signals (like layoffs or funding). When a champion leaves, the account often weakens, making it a churn risk.
Yes. Using Zapier or n8n, you can push Lusha API alerts into Slack in real time.
That’s also valuable—no news means account stability. Focus time where changes actually occur.
Health scores are lagging indicators. Lusha signals are real-time, giving you early warning before it shows up in usage or NPS.
No. AEs can use the same alerts to spot expansion opportunities when new decision-makers join or departments grow.
