See how RevOps teams use Lusha to enrich web forms in real time. Keep forms short, boost conversion rates, and still send complete, verified records into your CRM.
Short web forms bring in more submissions but leave CRMs full of incomplete records. Long forms improve lead quality but kill conversion rates. The result is either too much manual data cleanup or too few leads entering the funnel.
Smart form enrichment solves this tradeoff. With Lusha, every form submission is instantly enriched with verified contact and company details. RevOps gets complete records, marketing keeps conversion rates high, and sales receives leads they can actually act on.
How it works in practice
A visitor fills out a short form on your site.
The form data is automatically sent to Lusha.
Lusha enriches the record with verified email, phone, job title, and company information.
The enriched lead is synced into Zoho, Salesforce, or HubSpot with consistent formatting.
Routing rules and scoring models kick in, giving reps a qualified lead within minutes.
Why RevOps rely on it
- Cleaner system of record without adding manual work.
- Leads routed faster with fewer gaps or errors.
- Better forecasting accuracy because scoring models have complete inputs.
- Marketing and sales aligned on lead quality from the start.
Key metrics to track
- Form completion rate after shortening fields.
- Percentage of enriched leads with verified phone and email.
- Time from submission to first rep touch.
- Conversion rate of enriched vs. non-enriched leads.
Best practices
- Standardize which fields are enriched across all forms.
- Run quarterly reviews of enrichment accuracy inside the CRM.
- Build routing logic that only accepts leads with complete, verified data.
- Combine enrichment with deliverability checks to reduce bounces.
FAQs
No. User-entered data remains untouched. Lusha only appends missing details.
No. The visitor experience is unchanged. Enrichment happens in the background after submission.
Yes. Lusha connects directly to popular CRMs and automation tools, so setup is fast and does not require custom code.
