This recipe shows RevOps teams how to automatically enrich every inbound lead in under two minutes using Lusha, a CRM, and an automation tool like n8n. The result is complete, accurate lead records, faster speed-to-lead, and reps who spend time selling instead of searching.
Inbound leads often hit your CRM missing emails, phone numbers, or job titles. That slows down reps and breaks speed-to-lead. Here’s a RevOps recipe—using Lusha, your CRM, and a simple workflow tool like n8n—to enrich every lead automatically in less than two minutes.
The problem
Marketing spends to bring people in. But when form fills reach Salesforce or HubSpot, the data is rarely complete. SDRs waste time searching LinkedIn or ignoring the lead. Missed SLAs, slower response times, and pipeline leakage follow.
The recipe
Trigger
A new inbound lead is created in your CRM (form fill, signup, or gated content).
Ingredients
- CRM (Salesforce, HubSpot, or similar)
- Lusha (for verified enrichment)
- n8n (or Zapier/Make/Workato if you prefer)
- Slack or Teams (for notifications)
Steps
- Form submission: prospect fills out a demo or content form.
- Webhook: n8n captures the form payload.
- Enrichment: n8n calls the Lusha API to add verified email, direct dial, role, and company data.
- Merge and map: n8n combines the original payload with enriched fields and maps them to CRM schema.
- Upsert: lead is created or updated in Salesforce/HubSpot.
- Routing: assignment rules hand it to the right SDR/AE.
- Notification: rep gets a Slack/Teams ping with enriched details and a link to the CRM record.
Time saved
From manual research (hours) → to <2 minutes, fully automated.
What this solves
- cleaner CRM records without manual work
- faster speed-to-lead, higher conversion rates
- reps spend time selling, not searching
- RevOps gains visibility into data lineage and ROI
Pro tips
- Set up a validation rule so incomplete leads don’t enter sequences
- Log enrichment status and timestamp for audit and accuracy tracking
- Use fallback enrichment sources if Lusha doesn’t return a field
- Track weekly % of enriched leads to measure ROI
Technical accuracy checklist
- API setup: confirm the correct Lusha endpoint and parameters (email vs. domain lookup)
- Latency: test end-to-end—form fill to CRM—to ensure “<2 minutes” holds true
- Coverage: check data accuracy across your core regions and titles
- CRM mapping: document which fields are overwritten vs appended (
Email,Phone,JobTitle,Company) - Notifications: test Slack/Teams payload formatting and CRM deeplinks
Next up in this series: How to build an outbound waterfall enrichment process that triples your data coverage
FAQ
Yes. Lusha integrates natively, and n8n (or other automation tools) handle routing and notifications.
Emails are verified with industry-leading accuracy (95%+) and phone numbers typically above 90% in core markets.
Set up fallback enrichment sources. Lusha should be first in your flow for speed and coverage.
Yes. Lusha’s enrichment is fully compliant. Trust Center
Use n8n to push enriched lead details to Slack or Teams, with a link to the CRM record.
