Every product launch is a signal: new budget, new tools, new priorities. With Lusha, you can detect company launches the moment they happen, enrich buying committees, and reach out before competitors even know the window is open.
When companies launch new products, they’re under pressure to grow fast, hire, and gain adoption. That’s your chance to get in early. With Lusha’s product release signals, sales teams can spot launches in real time, enrich the buying committee, and start conversations before competitors even know what’s happening.
Why new product release signals matter
- Fresh urgency: New launches often come with aggressive sales and marketing motions, new budgets, and an appetite for supporting tools.
- Hiring waves: Product releases usually signal team expansion—marketing, sales, customer success. That means more contacts to target.
- Competitor entry points: New launches sometimes displace old vendors or create adjacent needs where your solution fits.
How the workflow works
Workflow:
Monitor news and launch sources – Product Hunt, tech media, and PR announcements.
Detect companies announcing new products – via Lusha signals and integrations.
Enrich buying committee – pull verified contacts across product, marketing, and GTM teams.
Push enriched list to CRM/engagement tool.
Personalized outreach – congratulate on the launch, position your product as a growth enabler.
Result: You show up with context, timing, and value while the company is still shaping its stack.
The value for RevOps and Sales
- RevOps: Adds a new category of compelling event to the playbook.
- BDRs: A fresh stream of warm accounts with a clear “why now.”
- AEs: Position early as a partner in growth, not just another vendor.
- AMs/CS: Expansion conversations with existing accounts announcing new product lines.
Example automation: Zapier recipe
Trigger: RSS feed / Product Hunt launch tagged with target vertical
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Action: Lusha API → enrich company & contacts
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Action: Push enriched records into Salesforce with “Product Launch” tag
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Action: Notify BDR channel in Slack with new enriched details
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Action: Auto-create sequence: congrats email + tailored outreach
KPIs to track
- Number of product launch signals detected
- Pipeline created from launch-triggered outreach
- Response rate vs. cold outbound
- Time-to-outreach after launch detected
Best practices
- Don’t just pitch—congratulate and connect your message to their growth journey.
- Use product release alerts alongside funding and hiring signals for a stronger prioritization.
- Standardize the workflow across teams: same tags, same outreach play, same dashboards.
FAQs
We monitor launch sources like Product Hunt, news sites, and press announcements, then enrich company and contact details with Lusha’s verified data.
Focus on your ICP: companies in your target verticals or revenue bands where a new product release likely drives fresh budget and stack changes.
Yes. Outbound reps can target net-new logos announcing launches, while AM/CS teams can spot upsell opportunities when existing accounts expand their portfolio.
Not every release drives instant sales motion. Keep monitoring for follow-up signals (funding, hiring, website growth) to layer intent and prioritize accounts.
As soon as possible. Being the first vendor to congratulate and position your value puts you ahead of competitors waiting for intent data to show up.
