Sales reps lose hours switching tools before every call. With Lusha enrichment inside Slack and CRM, prep work becomes instant: reps get verified contact details, recent signals, and account context in the tools they already use. The result is less manual work, cleaner CRM data, and more time spent in conversations that move pipeline.
Every seller knows the frustration of jumping between tools before a call: checking CRM notes, piecing together company context, and scrambling for the right contact details. These prep steps eat into selling time and slow down outreach.
With Lusha data embedded directly into your daily workflow, Slack, CRM, and calendar, reps can cut the noise and get the information they need instantly.
Why should you care about sales assist
- Faster call prep: Get domain overviews, signals, and contact details without leaving Slack or your CRM.
- Context in one place: Bring together account history, job changes, and enrichment data.
- Smarter collaboration: Share verified data across RevOps, AEs, and SDRs in the channels where they already work.
Workflow example: Slack + CRM + Lusha
Trigger: Rep books a meeting or picks up a prospecting sequence.
Slack notification: Lusha enriches the contact automatically and posts verified details (email, phone, title, company info) into the team’s Slack channel.
CRM update: The enriched record is saved into Salesforce or HubSpot, ensuring the system of record stays clean.
Call prep: Rep reviews key signals like recent funding, job changes, or technology shifts before the conversation.
Post-meeting action: Notes and outcomes sync back into CRM, keeping data current.
The result? Less manual research, fewer missed details, and more time for meaningful conversations.
Benefits for GTM teams
- SDRs: Shorter ramp-up on new accounts with instant context.
- AEs: More productive calls with verified direct dials and updated company intelligence.
- RevOps: Cleaner data in CRM, synced automatically from enrichment.
- Managers: Visibility into workflows and faster coaching moments based on real activity.
Best practices
- Set up Slack notifications for “hot signals” (funding, job change, tech change).
- Always sync enrichment back into CRM to keep the single source of truth.
- Standardize call prep checklists so every rep gets the same context before meetings.
- Track KPIs like call-to-connect rate, time saved per rep, and coverage of enriched contacts.
Sales assist isn’t about adding more tools, it’s about bringing verified data into the tools reps already use. By combining Slack, CRM, and Lusha enrichment, teams can reduce prep time, collaborate better, and focus on the conversations that drive pipeline.
FAQs
Sales assist refers to workflows that automatically surface relevant account data, signals, and context to reps in the tools they already use like Slack, CRM, or calendars so they can prepare faster and spend more time selling.
Lusha enriches contacts and accounts with verified emails, phone numbers, and company insights. Integrated into Slack or CRM, this means reps instantly see updated information and buying signals before outreach or calls, without manual research.
Yes. Many GTM teams configure workflows where new leads, meeting reminders, or job change signals trigger a Slack notification enriched with Lusha data—so reps have full context in real time.
For RevOps, sales assist ensures cleaner CRM records, fewer manual errors, and consistent data hygiene. It also improves adoption since reps trust the data they see during daily workflows.
You can connect Lusha via API or Zapier/n8n to Slack, Salesforce, or HubSpot. For example:
Trigger: New meeting booked in calendar.
Action: Enrich lead with Lusha.
Action: Post enriched profile in Slack + update CRM.
This workflow is fully automated and scalable.
