This Salesforce + Lusha Connect Zap instantly enriches every new record in your CRM with verified contact and company details—so your reps always work with complete, accurate data the moment a lead is created.
Most Salesforce instances are full of partial records—names with no emails, leads with no job titles, or outdated company info.
Every missing field slows routing, breaks scoring, and frustrates your sales team.
The fix is simple: automate enrichment the moment a new record hits Salesforce.
That’s where the Salesforce + Lusha Connect integration turns data chaos into clean, verified clarity.
The challenge
- Manual enrichment slows sales: Reps lose hours hunting for missing contact details.
- Inaccurate data kills routing: Wrong or empty fields delay follow-ups.
- High costs from fallback tools: Many teams overpay by enriching through multiple sources unnecessarily.
The play: Salesforce + Lusha Connect automation
This Zap runs the second a new lead is created in Salesforce.
Here’s what happens step by step:
Trigger: A new record (lead, contact, or account) is created in Salesforce.
Action 1: Lusha Connect runs Enrich contacts, adding verified details such as phone, email, company name, title, and location.
Action 2 (optional): Automatically send enriched leads to an Outreach or Salesloft sequence for follow-up.
Action 3 (advanced): Add a filter or branch to enrich through Lusha first, and only trigger a fallback provider if a field is missing.
The result: accurate, complete CRM records within seconds—no human intervention needed.
Why it works
- Improves speed-to-lead: Enrichment happens instantly, not after hand-offs.
- Cuts enrichment costs: Lusha runs first, fallback tools only when required.
- Keeps CRM data clean: Verified details prevent duplicates and sync errors.
- Integrates anywhere: Works seamlessly with Outreach, Salesloft, Slack, or Zapier filters.
Real RevOps impact
| Metric | Before automation | After Lusha + Salesforce flow |
|---|---|---|
| Lead research time | 10–15 minutes | 0–1 minute |
| Data accuracy | 70 % | 95 % verified |
| Cost per enriched record | High (multi-vendor) | Lower (Lusha-first waterfall) |
| Routing delay | Hours | Instant |
How to set it up
Go to Zapier → Salesforce → Lusha Connect template.
Click “Try it →” to copy the workflow.
Authenticate your Salesforce and Lusha Connect accounts.
(Optional) Add Outreach or Salesloft steps for sales engagement.
Turn it on—and watch your CRM enrich itself automatically.
Pro tip: build a waterfall logic
Add a simple Zapier filter step to check if a field (like email or phone) is missing.
If yes → run Lusha enrichment.
If no → skip.
You can also branch to another enrichment source as a fallback—saving up to 30% in data costs while keeping accuracy high.
Other ways to use this Zap
- Outbound enrichment: Trigger enrichment when a rep creates a new opportunity or contact manually.
- Sales engagement: Auto-push enriched leads to Outreach or Salesloft sequences.
- Deal alerts: Send a Slack message when a new verified contact joins an active opportunity.
- Bulk updates: Pair with Google Sheets to enrich legacy CRM data in batches.
- Territory routing: Enrich region and industry fields to assign leads instantly to the right AE.
Start enriching Salesforce—instantly
Copy the Salesforce + Lusha Connect template on Zapier
Let your CRM update itself in real time—and give your reps the verified data they need to close faster.
FAQs
Yes. You can choose any Salesforce object (lead, contact, or account) as your Zap trigger.
You’ll need basic API and Zapier integration permissions—no full admin rights required.
Lusha verifies every record through multiple sources, with up to 95% accuracy on emails and direct dials.
Yes. Just add an extra Zap step after enrichment to automatically send leads into a sequence.
A waterfall flow enriches with Lusha first, then runs a fallback provider only when data is missing—cutting costs by 30–40%.
Absolutely. Swap the final Zap step from “create record” to “update record” in Salesforce.
