When a new lead enters Pipedrive, this Zapier template uses Lusha Connect to find and enrich similar contacts from the same company—then adds them to Pipedrive automatically.
The result: instant account expansion, clean data, and a bigger, better book of business.
You finally landed a great lead in Pipedrive. But what about the rest of their team, marketing, ops, finance, or IT decision-makers who also influence the deal?
Most sales reps stop at one contact and move on. The best teams expand fast, connecting with multiple stakeholders while interest is still hot.
The problem? Manual prospecting kills time and momentum. Reps bounce between LinkedIn, spreadsheets, and enrichment tools trying to find “similar people” from the same company.
That’s where this automation changes the game.
The challenge
- Lost momentum: SDRs spend hours manually searching for look-alikes at the same company.
- Incomplete data: New leads often lack verified phone numbers or direct emails.
- Missed expansion: Reps overlook key decision-makers who could accelerate the deal.
The play: Pipedrive + Lusha Connect automation
This simple Zapier workflow runs the moment a new lead is created in Pipedrive.
Here’s what happens step by step:
Trigger: A new lead enters your Pipedrive CRM.
Search: Lusha Connect runs a [Prospecting] Step 1 – contacts search, scanning the company for similar personas.
Enrich: Lusha Connect automatically pulls verified details like role, email, phone, and company data—via [Prospecting] Step 2 – contacts enrich.
Create: Those enriched contacts are added to Pipedrive as new leads—instantly expanding your book of business.
In under 60 seconds, one lead turns into several qualified, enriched contacts.
Why it works
- Scalable prospecting: Every new lead becomes a mini-pipeline of similar prospects.
- Data accuracy: Verified emails and direct dials from Lusha mean higher connect rates.
- Faster execution: Reps spend time selling, not searching.
- Cleaner CRM: All enrichment happens automatically—no manual updates needed.
Real RevOps impact
| Metric | Before automation | After Lusha + Pipedrive flow |
|---|---|---|
| Leads researched per rep | ~10 per day | 40 + auto-enriched |
| Time to first outreach | Hours | Minutes |
| Data accuracy | 70 % | 95 % verified |
| Expansion opportunities | Untracked | Logged automatically |
How to set it up
Go to Zapier → Lusha Connect → Pipedrive template
Click “Try it →” to copy the pre-built Zap.
Authenticate your Pipedrive and Lusha Connect accounts.
Turn it on—and watch your CRM expand itself.
Pro tip: combine it with Outreach or Salesloft
Add one extra step: when new enriched leads are created, automatically send them to an Outreach or Salesloft sequence.
That’s sales engagement enrichment in action—instant outreach to verified prospects the moment they appear in Pipedrive.
Other ways to use this Zap
This automation is flexible—you can trigger or customize it to fit your exact workflow:
- New deal trigger: Expand contacts automatically whenever a new deal is created in Pipedrive.
- Activity-based trigger: Run enrichment when a rep logs a call or email, keeping data fresh in real time.
- Filtered trigger: Only enrich or expand leads that match specific filters (e.g., deal size > $10K or region = EMEA).
- Company enrichment: Add a step to use Enrich companies for complete firmographic data—industry, headcount, and location.
- Deal update action: Instead of creating new leads, update existing deals with enriched contact info.
- Slack alert: Add an optional step to notify your sales channel in Slack every time new look-alike leads are created.
Whether you’re focused on outbound prospecting or account expansion, the trigger–action combinations make this template adaptable to any RevOps motion.
Start expanding your pipeline—automatically
Ready to let your CRM grow itself?
In minutes, you’ll go from single-lead outreach to full-account expansion without adding a single manual task.
FAQs
It automatically finds and enriches similar contacts from the same company whenever a new lead is created in Pipedrive. The enriched contacts are then added as new leads in your CRM.
No—this automation works on the free Zapier plan, though premium plans allow faster polling (less delay) and additional branching logic.
Yes. Simply swap the final Zap step to update deal or enrich companies instead of create lead.
Lusha’s contact data is verified and continuously updated, with up to 95% accuracy on emails and direct dials.
Yes. Similar Zaps exist for HubSpot, Salesforce, and Microsoft Dynamics—each following the same enrichment logic.
This automation removes manual research, expands active accounts instantly, and ensures every lead is sales-ready with verified contact details.
