Social signals are pipeline signals. With Lusha, every like, comment, or share can be enriched, qualified, and turned into a sales conversation.
Your buyers are active on LinkedIn, Twitter/X, and industry forums. Every like, comment, or share on your company’s content is a signal of interest. But most teams let these signals slip by because they aren’t connected to their sales workflow. With Lusha, you can capture these micro-engagements, enrich the contacts, and qualify them into your CRM—so social attention turns into real pipeline.
How the workflow works
Workflow:
Monitor social interactions on your company page or employee posts.
Capture names of people who engage (likes, comments, shares).
Enrich contacts with role, company, and verified details using Lusha.
Qualify contacts against ICP criteria.
Push enriched leads into CRM or sequences.
Personalize outreach referencing the specific content they engaged with.
The value for RevOps and Sales
- RevOps: connect marketing engagement data directly into sales systems.
- BDRs/SDRs: instant access to verified contacts showing interest.
- AEs: warmer outreach with context about what caught their attention.
- Marketing: see which campaigns actually drive sales conversations.
Example automation: Zapier recipe
Trigger: New LinkedIn post engagement (via webhook/API)
↓
Action: Lusha API → enrich with company/contact data
↓
Action: Qualify against ICP rules (industry, title, seniority)
↓
Action: Push to Salesforce/HubSpot as “Engaged Contact”
↓
Action: Auto-create sequence enrollment in Outreach/Salesloft
KPIs to track
- Number of enriched contacts from social engagement per campaign
- Conversion rate from social-engaged contacts to meetings booked
- Time-to-outreach after engagement captured
- Pipeline sourced from social engagement
Best practices
- Focus on meaningful engagement (comments > likes).
- Personalize outreach with the exact content reference.
- Set SLAs for reps to reach out within 24–48 hours of engagement.
- Use multi-threading: engage both the prospect and others in their buying committee.
FAQs
Likes, comments, and shares aren’t vanity metrics. They’re buying signals that reveal interest, intent, and timing—making them powerful triggers for outreach.
Automate it. With Lusha, you can monitor company and contact activity, enrich profiles instantly, and push alerts straight into your CRM or Slack.
Yes. For inbound, engagement helps you qualify and prioritize leads. For outbound, it gives your team timely context to start relevant conversations.
Reference the exact post or interaction, connect it to their role or challenge, and offer value. The faster and more contextual the response, the higher the reply rate.
