A sudden dip in logins or feature adoption often signals churn risk. With usage drop alerts, your team can detect trouble early and re-engage accounts with targeted training.
Low adoption is often the earliest sign of churn. If users stop logging in, reduce seat counts, or abandon integrations, it signals risk long before renewal discussions. With usage drop alerts, you can act early—turning a red flag into a re-engagement opportunity.
How the workflow works
Workflow:
Define adoption thresholds (e.g., logins, feature usage, integration activity).
Monitor product usage data with Lusha + warehouse signals.
Trigger an alert when usage drops below threshold.
Enrich stakeholder details (buying committee + power users).
Auto-create a training or check-in task for CSM/AM.
Launch outreach (personalized coaching, best practices session, or success story).
Result: Instead of learning about churn at renewal, your team gets an early signal and a playbook to win customers back.
The value for RevOps and Sales
- RevOps: Adds usage-based health scoring and proactive workflows.
- CSMs/AMs: Early warnings = more chances to re-engage.
- AEs: Can support expansion if adoption recovers.
- BDRs: Surface reactivated accounts as warm targets.
Example automation: Zapier recipe
Trigger: Usage data falls below defined threshold in warehouse
↓
Action: Lusha enrich → pull full contact data for stakeholders
↓
Action: Create task in CRM tagged “Usage Drop Risk”
↓
Action: Notify account manager via Slack
↓
Action: Auto-enroll champion into “best practices” outreach sequence
KPIs to track
- Number of accounts flagged by usage drop per quarter
- Re-engagement success rate (accounts recovered)
- Renewal rate of at-risk accounts
- Time-to-outreach after signal detected
Best practices for usage drop alerts
- Don’t wait for renewal—track usage weekly or monthly.
- Always pair alerts with enrichment so you know who to re-engage.
- Use training as a value-add, not a sales push.
- Document what worked—turn recoveries into repeatable plays.
FAQs
It depends on your product. Common triggers include reduced logins, seat cancellations, fewer integration calls, or a sharp fall in feature adoption.
Within days. The faster the outreach, the more likely you are to prevent full churn.
Yes. Lusha enrichment ensures you always have a full view of stakeholders, even if usage differs across teams or products.
Not always. Training is effective, but sometimes success stories, ROI reminders, or feature updates are better hooks depending on the account.
Recovery rate of flagged accounts, renewal rates, and expansion pipeline sourced from recovered accounts.
