Anonymous website traffic is one of the most underused signals in B2B. By pairing visit triggers with Lusha enrichment, RevOps can transform silent browsing into revenue opportunities — and give sales teams the advantage of timing.
Every day, potential customers land on your website and leave without filling out a form. They read your pricing page, explore your features, maybe even share your resources internally—but you never know it happened. For RevOps, this is one of the biggest blind spots in the funnel.
Website traffic is intent. But unless you can tie visits back to real accounts and get that data into your systems quickly, your reps will never act on it. That’s where pairing website visit triggers with Lusha enrichment changes the game.
Building the workflow with Lusha
Detect traffic spikes
Use website visitor tracking tools (e.g., Clearbit Reveal, 6sense, or native analytics integrations) to surface accounts showing unusual or repeated activity.Send the signal to Lusha
Push detected domains into Lusha through API or webhook. Lusha enriches the company profile and identifies key decision-makers with verified emails and phone numbers.Qualify and prioritize
– Visits to high-intent pages (pricing, integrations, ROI calculators) get top scores.
– SDRs focus on accounts with the right ICP match (industry, size, region).
Route in real time
Route enriched records into your CRM and notify the assigned SDR in Slack or Teams. No delays, no missed timing.Launch outreach sequences
SDRs can send context-aware outreach: “I noticed interest in [product area]. Here’s how other companies in your stage solved this problem with us.”
Business impact across GTM teams
- RevOps: Operationalizes website traffic data into an actionable sales trigger, ensuring no hot account is ignored.
- Marketing: Measures true campaign ROI by tying anonymous traffic back to named accounts.
- Sales: Gets fresh, high-intent accounts every day instead of chasing static lists.
- SDRs: Spend time on accounts proven to be active and curious, not cold.
- AEs: Enter conversations with insight into what the account was exploring.
Best practices
- Align on ICP first: Don’t swamp SDRs with noise — filter visits through ICP criteria before routing.
- Prioritize high-intent pages: Traffic to blog posts ≠ traffic to pricing. Weight accordingly.
- Act within 24 hours: Website intent cools fast. Real-time routing is critical.
- Combine with other signals: Pair visit triggers with job changes or funding events for stronger prioritization.
KPIs to track
- Number of enriched accounts from anonymous traffic.
- Meetings booked per website-sourced signal.
- Time-to-first-touch after visit.
- Pipeline sourced vs. baseline campaigns.
FAQs
They’re automated alerts that notify your GTM team when target accounts show up on your website, often before they ever fill out a form.
Lusha enriches anonymous visitors with accurate decision-maker data, turning a domain visit into a contact list ready for outreach.
No, they complement them. Triggers capture the intent you’d otherwise miss, while forms still capture explicit hand-raisers.
Within 24 hours. Ideally, automate routing and alerts so SDRs get notified instantly and can respond while interest is high.
