Competitors reach prospects within 24-48 hours of job changes using automated systems. You find out weeks later. Lusha’s 4 automations help fix this timing problem for better prospecting results.
Your perfect prospect just got promoted to VP of Sales at a Series B company. Their LinkedIn shows they started the role three weeks ago. You found out yesterday. 😬
Want to guess how many of your competitors already reached out?
This is the reality of manual prospecting: you’re always discovering opportunities after they’ve already started evaluating solutions.
While you’re building lists and updating your CRM, automated prospecting systems are identifying and engaging prospects in real-time. The window for connecting with decision-makers in new roles is narrow—usually 60-90 days before they’ve either solved their problem or moved on to other priorities.
Miss that window, and you’re stuck waiting for the next budget cycle.
The timing problem that’s costing you deals
Manual prospecting is reactive by design. You discover job changes through LinkedIn notifications. You find out about company funding rounds through news articles. You learn about organizational changes through networking conversations.
By the time you manually discover these opportunities, prospects have often already:
- Been contacted by competitors using automated prospecting systems
- Started their vendor evaluation process
- Shortlisted solutions (without you on the list)
- Made decisions about budget allocation and timing
The gap between when opportunities become viable and when you discover them is where deals get lost.
Four automations that help you win on timing
1. Subscribe to ICP Search: Be first to know about changes
Instead of manually checking for new prospects that match your criteria, Subscribe to ICP Search notifies you immediately when they appear.
Set your ideal prospect parameters once—job titles, company size, industry, location, whatever defines your sweet spot. When someone new matches those criteria, they’re automatically added to your prospect lists.
This means when a VP of Marketing joins a growing SaaS company, or when a Director of IT gets promoted at a manufacturing firm, you know about it immediately instead of weeks later.
How this helps you win: You’re reaching out to prospects in their first few weeks on the job, when they’re actively assessing current processes and looking for solutions, not after they’ve already established new vendor relationships.
2. AI Prospect Playlists: Expand beyond your known universe
Most sales professionals prospect within a limited set of companies and contacts they already know about. But your best opportunities might be at companies you’ve never considered.
Playlists analyzes your successful prospect patterns and automatically adds similar contacts you wouldn’t have found through manual searches. If enterprise IT directors at manufacturing companies have been good prospects for you, it keeps finding more IT directors at similar companies.
How this helps you win: You’re not just faster at finding known opportunities—you’re discovering new opportunities that perfectly match your successful patterns but were outside your manual search scope.
3. Auto Export to CRM: Eliminate the discovery-to-outreach delay
Found a perfect prospect? Now that contact needs to get into your CRM with accurate data, proper formatting, and no duplicates. Manually, this creates delays between discovering prospects and actually engaging them.
Auto Export handles the data transfer, verification, and formatting automatically. New prospects flow directly into your connected CRM systems with verified contact information and proper field mapping.
How this helps you win: You eliminate the delay between prospect identification and outreach preparation. Prospects move from “discovered” to “ready to contact” in minutes instead of days.
4. Auto Add to Sequence: Connect while opportunities are fresh
The gap between finding prospects and actually reaching out is where timing advantages get lost. Auto Add to Sequence enrolls qualified prospects into your email sequences immediately when they’re added to your lists.
This means you’re connecting with prospects while the signals that made them relevant (job change, company growth, funding announcement) are still fresh and driving their current priorities.
How this helps you win: Your outreach arrives when prospects are actively thinking about the problems you solve, not weeks later when those problems have moved down their priority list.
How the four automations work together
These automations create a continuous pipeline of properly timed outreach:
- Subscribe to ICP search identifies new prospects based on real-time signals
- AI Prospect Playlists expands your prospect universe with similar high-potential contacts
- Auto Export moves prospects into your CRM with clean, verified data
- Auto add to sequence begins engagement while opportunities are still hot
The result is prospects moving from identification to initial outreach in hours instead of weeks, with verified contact data and relevant timing.
What changes when timing works in your favor
When you’re reaching prospects at the right time with the right information, everything improves:
Response rates jump because your outreach aligns with their current priorities rather than interrupting unrelated activities.
Conversations become more substantive because you’re connecting with people actively evaluating solutions, not just passively receiving sales messages.
Your pipeline becomes predictable because you’re engaging prospects during their active buying windows rather than hoping to create demand during maintenance periods.
Sales teams report 30-50% higher response rates when they reach prospects within the first 30 days of role changes, compared to outreach attempts after 90 days.
The competitive ecosystem
Here’s what’s happening while you manually build prospect lists:
Your competitors using Lusha’s automated prospecting system are reaching ideal prospects within 24-48 hours of job changes. They’re booking discovery calls with decision-makers during those critical first weeks when budget priorities get set.
Meanwhile, you’re finding out about these same opportunities through LinkedIn updates—weeks after the conversations have already started.
This isn’t about working harder—it’s about operating with better timing intelligence. Manual prospecting methods simply cannot match the speed of Lusha’s automated identification and engagement system.
Getting started with Lusha automations
Ready to stop playing catch-up? Here’s how to get started:
Connect your CRM and define your ideal prospect criteria in minutes, not hours. The system begins identifying and processing new prospects immediately.
No lengthy setup period required. If your ideal prospects are changing jobs or companies are hitting your target criteria today, you’ll start seeing them in your pipeline within hours rather than discovering them manually weeks from now.
The question isn’t whether automation will change how prospects get discovered and engaged—it’s whether you’ll adopt tools that help you compete on timing rather than always playing catch-up.
Your next perfect prospect is probably starting a new role this week. The question is whether you’ll find out in time to reach them first.
Start your free trial and stop losing deals to timing.
Lusha Automations FAQ
Q: What makes Lusha’s Subscribe to ICP Search different from LinkedIn Sales Navigator?
A: While LinkedIn Sales Navigator requires manual searches and regular checking, Lusha’s Subscribe to ICP Search monitors prospects continuously based on your ideal customer profile and sends immediate notifications when new matches appear. It also provides verified contact information instantly, eliminating the need for separate contact discovery tools.
Q: Which CRM systems does Lusha integrate with?
A: Lusha integrates seamlessly with popular CRM platforms including Salesforce, HubSpot, Pipedrive, Outreach, SalesLoft, and most major sales technology systems. Lusha’s Auto Export feature handles data transfer, verification, and formatting automatically, ensuring prospects move seamlessly into your existing sales workflow with verified contact information.
Q: How does Lusha handle data privacy and compliance?
A: Lusha fully complies with data privacy regulations including GDPR, CCPA, TRUSTe, and more. Lusha sources information from publicly available professional profiles and verified business databases, provides clear opt-out mechanisms, respects communication preferences, and maintains detailed consent records. All data is processed according to strict privacy standards.
Q: How accurate is Lusha’s contact data compared to other prospecting tools?
A: Lusha aims to maintain high contact accuracy rates through real-time verification and continuous data updates. Unlike static databases, Lusha’s contact information is verified before delivery to help ensure you’re reaching prospects with current email addresses and phone numbers. Accuracy can vary by market segment, with generally strong performance for established companies and mainstream industries.
