A media investment advisory boutique founded in 2019, Eden offers brands seeking sustainable growth a novel, nimble approach to maximizing productivity from their media dollars. We combine strategic and technical expertise with a laser focus on measurement strategy to move brands beyond their reliance on performance media and to instead think more broadly about “media performance,” an approach that identifies smart, strategic tactics to expand companies’ reach to their wider market opportunity. We do this by using an innovative agency model that solves for the fundamental mismatch between mid-market companies’ needs and agency offerings. With Eden, our clients work directly day to day with our internal cross-functional team of senior media and measurement experts, who then operate with external executional partners as a collective. This partnership model not only gives our clients access to the kinds of tools, specialized talent, and integrated channel expertise of large agencies (at a cost within their budgets), but also allows us to act as an unbiased orchestrator: By removing ourselves from the buying execution, Eden is able to serve as our clients’ core strategic guide while remaining a completely neutral party, motivated purely by the success of our clients.