ThinkAlike’s technologies test brain activity in commercial contexts, forecast the memorability of advertisements, and ultimately predict future sales. Using tools such as electroencephalography (EEG), ThinkAlike measures the level of brain engagement in real time, often exposing discrepancies between subjective survey answers and unbiased neural responses. ThinkAlike’s patented methodology called Cross Brain Correlation (CBC) measures how groups of people have similar, unbiased thoughts that define engagement and recall. This method is completed in a real-life scenario (outside of a sterile laboratory) while the buyer views content. The team’s innovative research has been published in numerous academic journals and popular media outlets.