Founded in 2012, Neurotrend utilises neuroscience technologies to uncover consumers' subconscious perceptions to help companies execute a more effective and targeted marketing approach. We have tested over 1500 projects and our clients range from prominent FMCG companies to government agencies. Our technology is scientifically proven and developed by over 60 neuroscientists. Our research method includes a unique combination of 4 types of equipment - the EEG, PPG, Eye Tracker and HD Camera. These equipments measure the consumers’ brain waves, emotional responses and eye movements. They generate results about the sub-conscious aspects of a consumer’s brain like interest engagement, emotional involvement, attention and memory retention. After the neuro-testing process, we also conduct post-evaluation surveys within our focus groups to analyse the conscious aspect of the consumer’s minds. Using the results from our research, we provide our clients with conclusions about whether their ad, poster or website can grab the consumer’s attention, engage them emotionally and re-enforce past memories or create new ones. Thus, by integrating our neuroscience tests and traditional market research methods, we aspire to provide our clients with valuable consumers’ insights that will help them optimize their marketing strategies.