A laboratory is any place, situation, set of conditions, or the like, conducive to experimentation, investigation, observation, etc. It's essentially our everyday experience in the marketplace - online and off. Based on the the premise that the current brand experience landscape is an experimental platform where brands, creativity and culture can (and should) intersect in an infinite number of meaningful ways that are not 'traditional', Laboratory is a branding and design consultancy that works with clients to navigate this new landscape with 3 crucial tools: 1) Solid strategy 2) Beautiful design 3) Smart execution Because of the LabTeam's extensive background, knowledge and experience in not only the brand experience landscape but the music, contemporary art, furniture design, fashion and lifestyle industries, our clients enjoy the best of both worlds. We filter that expertise through the following services... Strategy Development - Foundational Discovery, Brand + Digital Strategy, Brand Experience Planning, Content Planning Visual Identity - Logo, Colour Palette, Typography + Rules & Style Guidelines Creative Direction - Concept Development + Ideation, Curatorial Services, Artists' Collaborations, Copywriting + Taglines Art Direction & Design -Graphic Design, Illustration, Brand Identity, UX & Design via websites + blogs + social media), Printed Marketing Collateral via office supplies, brochures, branded promotional items, brand deck presentations for new business and/or conference presentations Brand Experience Planning - Experiential Marketing, Influencer Marketing, Blogger Outreach, Pop-Up Space Activation, Strategic Brand Partnerships The LabTeam is based in a small Brooklyn neighborhood called DUMBO, NYC.