MyTVChoice's patented technology enables large-scale owners of TV's (like hotels, casinos, sports bars, airports, and more) to repurpose live broadcast commercial breaks for their own benefit. They can control & deliver their own content and promotional messaging, while also providing revenue opportunities through partnered or sponsored content, as well as mixing in context-targeted information or related entertainment from a vast array of content partners. At the same time, this technology also works for at-home consumers to replace boring ads with custom-tailored value-add content they want to view in place of those commercial breaks. Easy to setup, easy to use, just enjoy more useful, informative, or entertaining content of your choosing. What you want, when you want it. Ultimately, we strive to make the live TV viewing experience more tailored, more controlled, and most importantly, more entertaining for the consumer. Your TV, your choice.