Marketing Interactions, Inc. works with B2B enterprises with complex sales to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process and customer lifecyle. Start with buyer personas. Use them to inform the development of content marketing strategy. Execute your strategy across all relevant channels in an integrated fashion with the development of marketing content that powers integrated digital and social initiatives. We help B2B companies use highly relevant content and conversations to drive pipeline momentum that produces more qualified sales opportunities. Once you've got them, we help you keep them with customer retention programs that help them achieve their goals for what's next after their original problem has been solved. With strategic digital marketing plans and processes, making the transition from traditional marketing to modern marketing is made simpler and more effective. CEO Ardath Albee is the author of the popular books Digital Relevance and eMarketing Strategies for the Complex Sale. She also pens the Marketing Interactions blog and publishes posts on about the practice of digital and content marketing here, on LinkedIn.