At Financial Freedom House our mission is to help people make sound financial decisions so they can achieve their retirement and other financial goals. Our non-elitist and transparent approach is based on the belief that everyone, regardless of education or background, is capable of making good financial decisions when presented with unbiased and understandable information about their current and projected future cash-flow. As a second-generation Michigan-based family business, we take pride in the fact that we are not owned by, affiliated with, or obligated to any insurance or investment company, bank, or Wall Street firm. This independence, along with our longstanding commitment to the Fiduciary Standard of Care, allows us to work for our clients without the pressure of “home office quotas” or any other corporate agenda that could detract from our focus on our clients’ best interests. As a Registered Investment Advisor (“RIA”), Financial Freedom House is a fiduciary. This means that we have legally obligated ourselves to put our clients’ bests interests ahead of ours and to serve clients under the Fiduciary Standard of Care. This commitment to the fiduciary standard was reinforced In 2016, when the Centre for Fiduciary Excellence (CEFEX) completed its initial fiduciary assessment and certification audit of FFH. CEFEX certification provides an independent third-party due diligence of FFH's qualification to serve as a professional fiduciary. Continued certification is subject to successful completion of a mandatory annual re-certification audit and peer review. The principals of Financial Freedom House have been serving as independent fiduciaries and providing ERISA $3(38) Plan Investment Management and ERISA §3(21) Participant Investment Advisory services to qualified retirement plans since 2004. [FFH is a federally registered and CEFEX-certified investment adviser.]