LUCID is a progressive advisory and design incubator specializing in the advancement of wholesale, retail, and direct to consumer businesses primarily in the apparel, shoe and accessory markets as well as CPG. We apply our expertise in business strategy, merchandising, design, international sourcing and multi-channel marketing to empower our clients with the insights and execution necessary to become market leaders. By turning strategy into action, LUCID has delivered over a billion dollars in added revenue for innovative companies at all stages, including iconic brands like Comme des Garcons, Levis Strauss & Co., Ralph Lauren, Nike, Harvey Nichols and Target.