Fermanagh Lakeland Tourism is a Regional Tourism Organisation responsible for marketing the lakeland area. Fermanagh Lakeland Tourism’s aim is to market the region as Ireland’s premier, quality, natural lakeland destination, whilst highlighting the wide range of tourist activities, attractions and wealth of heritage and culture on offer. It is driven by the local industry in partnership with Tourism NI and Fermanagh & Omagh District Council. Fermanagh Lakeland Tourism enhances the working partnership between the private and public sector, building on their strengths to promote the lakeland region as the premier tourism destination. Fermanagh Lakeland Tourism will try to ensure the growth of the tourism industry and maximise its contribution to the local economy.