What's better, a high-gloss poster of a lifestyle setting with a user wearing a hearing aid or a riveting video of that same hearing aid wearer communicating properly for the first time? Clear Digital Media (CDM) is confident that the answer is as obvious to everyone as it seems – Preconditioning patients truly is a remarkable tool to inspire action – By providing custom educational and contextually relevant programming you can create a visceral buying experience. A well crafted playlist of video content designed to make patients feel comfortable (when they might be nervous), educated (especially if they are new to the process) and valued (a slide can very directly tell them that their participation in their own hearing care is valued and that their feelings matter) will draw them in and inspire them to take action now. With the proliferation of new platforms like tablets and smart phones we are consuming more digital media and content than ever before. We just don’t respond to static brochures, tri folds or similar types of material the way we used to; there's a paradigm shift away from that. Digital signage is timely and relevant and it addresses the patient when they are most receptive to hearing your message. It’s a flexible medium that can change immediately or evolve organically to shifting marketing or branding plans.