Wonderland Gear Exchange is on a mission to break the mold of traditional consumerism in the outdoor industry by designing the best possible experience for buying/selling used gear. We approach this work from two angles: for our community, we’ve built a brand experience that is uniquely joyful and intuitive; for our operations, we focus on creating efficiencies and technology that maximize the value of used gear and thus keep it out of the landfill. Founded in 2018, Wonderland is based in Seattle's Fremont neighborhood, the hub of the city's outdoor industry.