Did you know that 2 out of 5 people lie about liking a gift? Actually, most people would like to receive cash, but very few like to give it to others. It’s hard to pick the perfect gift for a friend, family member or colleague. It should be both surprising and personal, and match the budget you have in mind. The moment we realized that gifting today is mostly good intent with poor execution, it inspired us to resolve the pain points in the journey for both givers and receivers. Boon & Bliss reinvents gifting with a social fintech solution: our mobile gifting App enables giving cash with a purpose, to fulfil a dream, with a personalized digital unwrapping experience and a feedback loop to stimulate social sharing. Always spot on. We aim to become your first gift in mind.