Hoax is the brainchild of Lizzie, Latoyah and Gemma who met in 2008 as budding florists. In 2012 the talented trio pooled their experience and Early Hours London was born. As champions of realistic faux flowers for creating impact and longevity, we have been regularly inundated with requests for personal styling and shopping tips, so we decided it was time to let others in on the secret and launched HOAX Flowers to meet the demand. HOAX provides that much needed home decor solution - design led, handcrafted and long lasting flower arrangements that are even better than the real thing. Strikingly realistic, HOAX have an ever changing range of seasonal bouquets and fashionable floral creations to complement any interior, HOAX designs really could fool anyone. We wanted to bring the best of professional floral design to the artificial flower market, creating deceptively realistic bouquets and arrangements that will stand the test of time. The longevity of artificial flowers versus their real counterparts doesn’t just save money over time, but it also saves the environmental cost of repeatedly harvesting, transporting, purchasing and disposing of fresh flowers. All HOAX faux flowers are boxed in recyclable cardboard.