SERPWorx is a browser extension designed for Google Chrome and Firefox. It allows a user to see all of the relevant and necessary SEO elements within the Google Search Engine Ranking Positions or SERP. For the first time the SERPWorx browser extension allows the user to see exactly why a website ranks in the position that it does. The toolbar works by aggregating essential SEO data from the 4 largest suppliers in the industry: - Majestic - Moz - Ahrefs - SEMrush Combining data from the above 4 suppliers with all of the on page SEO metrics, the user is given total transparency over why a URL is in the position that it is. There is therefore no need to navigate away from the SERP to open another tool since all of the information relating to the reasons why a URL is in the position that is in are right on the same page. Workflow, efficiency and analysis are all improved when using the SERPWorx toolbar since users don't need to navigate away from their current keyword search.