We Are: A Defiantly-Human™, purposely assembled design collective on a mission to find more magic and meaning between brands and people. We Know: The vast majority of brand/customer experiences are broken, culturally blind or fast becoming outdated. As customer expectations sky-rocket, the fortunes of brands that fail to remain relevant, and lose meaning, will plummet. We Believe: The brands that understand people and create experiences that are human, culturally connected and future-forward, will win. We Differ: The RGI process is built and proven to succeed in four unique ways: 1. Holistic Trademarked Design Research 2. Culturally Relevant Brand Lens Creation 3. Performance-Based Customer Journey Design 4. Multidisciplinary, integrated design teams We Measure: Our experience management team set up customer listening systems to measure the performance of the journey and key customer touch points. We Succeed: 2021 MarCom Platinum Award in Print Advertising - Stamford Town Center Branding 2021 NYX Silver MarCom Award - Stamford Town Center Branding 2019 Platinum Hermes Award for Creativity - Starwood SHED Experience 2019 Platinum Hermes Award for Creativity - Starwood Live 360 Brand 2019 Gold Hermes Award for Creativity - HAWX Brand - Bad Ass Work Gear 2018 Best Customer Experience, World Retail Congress - Starwood Live 360 Brand 2018 MM&M Nomination - Schraft's, Open the Box Brand 2015 Target Bullseye Award for Innovation