Scale Up Your Success With Actionable Product Marketing! For CEOs, COOs, CROs and CMOs in the B2B software & tech industry....Who need : - to accelerate sales through efficient messaging, sales kit and go-to-market. - To define effective market positioning and growth strategy for their next funding round. Depending on your market and your development stage, there comes a time when Product Marketing becomes vital; whether it is for your series A or B, the acceleration of sales or the internationalization of your business. When you’ve reached that stage, your customers, prospects and investors expect you to clearly explain why you exist, in which business scenarios companies may need your solution, why they should buy your solution versus your competitors, how to craft an effective messaging to your sales people and the market, how to express the value you bring, and so much more. Product Marketing goes far beyond storytelling. In a startup, a good product marketer is also the preferred conversation partner of the CEO and the CRO. He translates the vision into positioning and messages. At the same time, he’s working hand in hand with sales to improve conversion rates at the top of the funnel and shorten sales cycles at the bottom. A good product marketer is just as comfortable in an exec committee as in a prospecting meeting or a business conference. After more than 20 years as a product marketing manager for many B2B software companies, after supporting the growth and international success of startups, I created Product Marketing Success on a simple observation: if product marketing is essential to success, resources and know-how are rather scarce while there have never been so many startups and scaleups. So let's build your success together with actionable Product Marketing!