Brand Amplitude, LLC was founded in 2002 as an insights and strategy consulting firm focused on building stronger brands and stronger businesses. Since our beginning, we have helped over one hundred client organizations in consumer products, healthcare, B2B, not-for-profit, and higher education better understand their customers and design effective brand and marketing strategies. At Brand Amplitude, we keep our finger on the pulse of the latest market research techniques and match them to clients' needs. Our right-sized qualitative and quantitative methods draw on both traditional and new research methods to uncover deep insights about what drives customer decision-making. Our experience as marketers allows us to leverage these insights into winning brand and marketing strategy recommendations. Our approach of combining insights with practical marketing implications and recommendations elevates the role of research to ensure the results are actionable and real business impact. We were pleased when one of our clients described us as a 'black jelly bean' and have proudly adopted the jelly bean as our rallying cry.