Personal attention, experience and flexibility makes Betapress the right distribution parter for both publishers and retailers for more than 45 years already. Betapress belongs to Holding company Audax and has all the right tools to know where a product has the best selling opportunity: the right title in the right quantity in the right place. As your full service partner it is our personal attention, by having one contact and short lines, throughout this dedicated process that helps publishers and retailers achieve this. Not only Betapress is part of Audax Holding, and therewith an experienced distribution partner, but Audax also has its own strong retail brands. We know where to support titles with the right marketing at Audax Retail such as AKO, Bruna and The Readshop and also at other retailers as Albert Heijn, Jumbo and Primera. As distribution partner, Betapress finds it important to offer a wide and distinctive range of magazines and special interest magazines. The assortment of retailers is also determined by local wishes and needs of the consumer. Locality is an important factor. After all, with a wide and varied range of magazines, a retailer can distinguish himself from other retailers and reach consumers.