DairyBusiness has been dedicated to the dairy industry for over 114 years. Our focus is on dairy producers and other industry professionals as the target audience in our all-digital news format. Both the dairy industry and the media business have undergone rapid and significant changes. The adoption of the Internet by dairy producers has dramatically changed expectations about how and when information is received and used. Recognizing this, marketers have increased their investments in digital communications. Responding to the needs of the market and the trends found in the dairy industry, DairyBusiness.com is all digital.