Amy Riddell is a Registered Representative offering securities and advisory services through United Planners Financial Services Member: FINRA, SIPC. Riddell Financial Associates and United Planners are Independent Companies. Riddell Financial Associates is a local and independent financial team serving the Tampa Bay Area since 2003. We offer scheduled planning reviews, regular check-ins, and ongoing financial education. Your financial advisor should be your long term financial partner. One size does not fit all and we work closely with our clients to create a customized plan that suits their needs and goals. We provide a variety of services to both individuals and businesses. You can count on a quick response from us whenever you have a question or concern.