Nialaya Jewelry is an American designer jewelry company founded in 2009 by Danish designer, Jannik Olander. The company is headquartered in Los Angeles, California. While visiting a coastal city in India, Jannik met a local shaman named Nialaya who encouraged him to pursue his dreams and stop chasing monetary gain. Jannik profoundly reflected upon this, and upon returning from his trip he developed a jewelry company deeply rooted in spirituality and the promotion of energy healing. He named the company 'Nialaya' as a tribute to the man who provided him with life-changing insight. Jannik began designing and creating beaded macrame necklaces and bracelets in the garage of his Hollywood Hills home. The slogan 'Handmade in Hollywood' was then developed, as each piece of jewelry was strung together by hand without the use of machinery or mass production. Each precious and semi-precious stone was used to stimulate spiritual healing powers; each finished item was then purified with a cleansing sage. Jannik is constantly designing and creating new pieces for the company. The company releases a new collection twice a year, which now includes hand-braided leather bracelets, precious and semi-precious flatbead bracelets, exotic stingray bracelets, the Skyfall Collection for women, rings for men and women, and the brand's iconic beaded bracelets in variety of stone and color combinations. Nialaya has continued to evolve and focus on their global expansion. Nialaya is currently sold in 25 countries. The company has selected over 100 of the world's finest jewelry stores, fashion stores, 5 star hotels and high-end department stores to house their collections. These retailers include Harrods, Harvey Nichols and Selfridges in London, NK in Stockholm, OnPedder in Hong Kong, Singapore, Beijing and Shanghai, Ibiza Gran Hotel in Ibiza, Traffic and SLS Hotel in Beverly Hills and DNA Emporium at the Cosmpolitan of Las Vegas.