We feel that Customer Service can be a viable, sustainable competitive advantage. Therefore, we offer training, research, coaching and consulting in the area of Customer Service, to support those organizations that wish to enhance their relationship with their customers and improve profitability. Customer Service spans the arc from the Receptionist to the Chief Customer Officer. Research is an important aspect of The Parker Wright Group, Inc. We sponsor an annual survey effort -- The PWG Annual Customer Service Survey -- an annual survey to gain insight on the issues and direction of customer service.