Innovation is a cornerstone of economic development. Interest in tourism and hospitality innovation comes and goes. In recent years there has been a constant, yet small, stream of research in this area. The Alliance for Innovators and Researchers in Tourism and Hospitality (AIRTH) is a network of innovation minded scholars. The goal of AIRTH is to work with interested institutions to arrange for conferences, events and projects to put a permanent spotlight on innovation in tourism & hospitality management. These activities should be opportunities for scholars and practitioners alike to learn from each other and to initiate collaborative work. In other words: this should be fun!