Joao Maraschin is a community-led brand focused on social design and committed to its environmental responsibility. We sustain a collaborative-driven model, applying an innovation-seeking approach to authentic traditional craftsmanship through partnerships with artisans and responsible sourcing of materials. A graduate of London’s prestigious London College of Fashion, Joao Maraschin also celebrates ageing and putting older women at the centre of the brand’s development is really important. The ethos is based on preserving skills and sustainability is where we start each and every project. The future relies on respectful exchanges with the planet and between people.