The Parnell Business Association is the collective voice of the Parnell Business Improvement District in Auckland, and as such, a strong advocate for business in the area, with an overall aim of fostering economic success. The Business Association is here to represent, support and help our members. • We are here to assist & guide the development and advancement of the commercial interests of business people via communications, networking and sharing of information, thus promoting the general welfare of the business community. • Our overall promotion and marketing objectives are to create awareness for our members, increase visibility of selected retail clusters and drive visitation to Parnell. • We aim to leverage and influence change and ensure that our members interests are represented and work closely with key partners such as Auckland Council, Auckland Tourism Events and Economic Development (ATEED), Auckland Transport and NZ Police. • We act as the conduit for Local Council and City Plans to be brought to the attention of members for feedback and input. • We are here to capitalise on the natural and historical significance of Parnell and be sensitive to issues that may impact on the environment - where relevant to advocate for the improvement and beautification of public space. The Auckland Council is focused on turning Auckland into the world's most liveable city. Business Improvement District Partnership Programmes are key local components of a productive and high value economy and contribute towards Auckland being the economic powerhouse of New Zealand.