After three generations in professional British haircare, we’ve seen it all. So here at the movement, we’ve made sure that what you read is what you actually get. Whilst formulating our latest range, we became hell-bent on using the best that both science and nature have to offer. With up to 96% naturally derived ingredients, our products create healthy hair and scalp, on a foundational level. Packaged in 100% recycled packaging, we believe in tackling hair challenges head-on, never masking them. No tricks, no nasties, just healthy hair.