Snowriders Australia (SRA) is an online news media outlet for skiing and snowboarding enthusiasts, supported by a website and various Social Media pages. Through our website, we regularly publish reviews, original articles (opinion and research), athlete profiles (Australia and International) and news about upcoming social events including organised skiing and snowboarding trips. We also post links to relevant images, video clips and industry related news through our Social Media pages, which together have roughly 12K followers. Objectives -Serve & support local skiers & boarders; -Encourage skiing and snowboarding as a healthy and fun activity; -Share snow related information, including reviews, editorials & original articles; and -Foster the community through regular gatherings and snow-related events