INDUŌ is a modern candle company that strives to make our customers' lives easier. Our brand speaks to progressive duos that are looking to create space together and bring the smells of their relationship into their homes. We understand couples of all types have different needs when it comes to the home and we are working to build a brand centered around making the home feel like the most comforting place on earth. As an accessible premium brand, we are poetic, artistic, charming, & refined. We support your self-care rituals, creative processes, WFH grind, & encourage deep rest. Our company goal is to move the conversation forward to manifest a vision for a balanced, more integrated world that starts with the individual. Redefining business as usual, we will measure success based on tangible and intangible impact metrics, and shape the conversation around transformative community partnerships & social good as well as revenue increase. → We create a community of love & acceptance that encourages self-discovery. → We thoughtfully communicate our ethos through every touch point. → We craft a customer experience that makes each individual feel special.  → We expand our business through meaningful partnerships. → We give a % of profits to charity, cause, or in-house program. → We broaden into home decor items, skincare, & lifestyle products.