COFFEE FROM FARM TO CUP Our mission is to unleash the quality of coffees from farm to cup and to reveal the potential of the people working with coffee throughout the whole coffee chain: farming, roasting and brewing. COMMITMENT TO YOUR PREFERENCES Rather than advocating for or against specific roast styles, we would like YOU to choose your favorite roast and to enjoy a marvelous cup of coffee, whether the roast is dark, light or something in between. In simple words, we have got you covered. FAIRNESS WITHOUT A LABEL Our coffees come directly from the farm, packaged devotedly for you. When using labels like “Fair Trade” and even “Direct Trade”, most of the earnings are claimed by people who work the least with the coffees. Unfortunately, such labels often misrepresent the relationships and processes that exist “behind the scenes”. 0% WATER WASTE Our farmers process coffees using the “sun-dried natural” method, which nourishes naturally sweet and creamy coffees, with plenty of chocolate flavor, dried fruit aromatics AND 0% water waste. Further, the farmers preserve the water springs at the farm, as well as the natural vegetation, by letting the land and the environment ripen as they should, unbothered. QUALITY FROM FARM TO YOU Together with the farmers, we control and preserve the coffee’s quality from inception to indulgence, from the farm to your cup. We work with consumers and with coffee experts in the San Francisco Bay Area to provide feedback to the growers to improve the farming processes, and we are excited to unleash our newest coffees with each year’s harvest. We look forward to learning through your feedback and continuing to unleash the potential of our coffees from farm to cup.