SmartOD.com was built by ODs as an optical wholesale company to help independent ODs compete with national chains, discount stores, and web providers. We offer optical products for the lowest price possible and highest quality available exclusively to optical professionals. Our goal is to help you increase your profits. As a SmartOD.com member, you have no minimums, no obligations, and no fees. You can buy as many frames or lenses as you want, when you need them at factory direct prices.