Founded in Italy in 1978 Giochi Preziosi is now a successful industrial and business group on the international market. Originally bound to the toy’s business, Giochi Preziosi Group has soon and rapidly expanded towards different goods branches, reaching leadership roles in several of them. The galaxy of Giochi Preziosi Group is formed by firms working in different goods areas, each one featured by a high skill level but also joined and animated by a common spirit and shared views. The view nourishing the growth of the Group and that nowadays represents its distinctive feature is to be a firm where kids is at the core, with his/her needs and wishes. The great success of the firm is based on a non-stop research and development activity, on an efficient and continuous marketing strategy, but above all on a strong business attitude bringing it always on the front line every time opportunities of potential growth and challenges are in view. Giochi Preziosi Group is the entity to which each kid can refer in order to find what is necessary for his growth and satisfaction.