Making a Macro Difference Through Micro Donations We are a low-profit (l3c) which strives to connect e-tailers, donors and charities. With our online tool, e-tailers have a unique opportunity to engage their customers by providing a simple and quick way to round up their change, or donate a small sum, to a charitable organization of their choice during the checkout process. This tool also provides charities with a no-cost way to raise funds online.